BAIT x Coolrain Studio “Bubba Chuck” [VIDEO]
In celebration of our BAIT x Reebok “Snake” Question Mid collaboration, Korean toy designer Coolrain created a limited edition figure called the “Bubba Chuck” to coincide with the launch of the shoe. Inspired by Allen Iverson and his high school nickname, Coolrain captured AI’s style and personality with originality and precise detailing; each and every figure was carefully hand-made, from the unique head-sculpt to the layered articles of BAIT clothing to the miniaturized versions of the BAIT “Snake” Question. Coolrain created two versions – an Original version (alongside the shoes at the BAIT x Iverson Tribute Pop-Up Shop this past weekend) and a Trigonal edition (at San Diego Comic-Con in July).
Hit the jump to watch the full documentary-style segment on the project. The video dives into Coolrain’s design process behind this breathtaking piece and even captures a rare glimpse of him at work, hand-sculpting parts of the figures.